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Community Marketing Manager

Community Marketing Manager
Posted
Apr 10

Job Description

The Zendesk Community Team’s mission is to build, nurture, and scale a global community of Zendesk users, with the business purpose of increasing brand awareness, customer retention and lifetime value through authentic and purposeful interactions with our customers. 

We are seeking a Community Marketing Manager to join the Community Team to drive traffic to and grow our customers’ awareness of our online community. You will work cross-functionally with our social media, campaigns, content, and other teams to market community content and events and ...Read more

Job Description

The Zendesk Community Team’s mission is to build, nurture, and scale a global community of Zendesk users, with the business purpose of increasing brand awareness, customer retention and lifetime value through authentic and purposeful interactions with our customers. 

We are seeking a Community Marketing Manager to join the Community Team to drive traffic to and grow our customers’ awareness of our online community. You will work cross-functionally with our social media, campaigns, content, and other teams to market community content and events and drive engagement.  This role is situated within the Global Communications team and reports to the Senior Manager, Communities.

 

Position Description

The Community Marketing Manager is responsible for developing and implementing the community marketing strategy, with the goals of driving growth and awareness of Zendesk’s online Community programs and events.
 

 

Responsibilities:

  • Lead marketing strategy for the online community and all community programs

  • Collaborate with others across the marketing organization to coordinate campaigns and connect the community to broader marketing initiatives

  • Create and execute  internal and external awareness, engagement, and retention campaigns for Community and Programs

  • Coordinate with social, campaigns, and other marketing teams to cross-promote and drive awareness for the Community

  • Author community marketing content including positioning decks, community templates, swag design, assets, and logos

  • Accountable for marketing messaging, voice, and tone of the CommunitySupport community activations around product launches

  • Source user stories from the community to be featured in marketing materials

  • Ensure Community SEO strategy is maximized for community content 

 

Required qualifications: 

  • 2-4 years experience in a customer marketing, content marketing, campaigns, or community marketing role in a B2B setting

  • Demonstrated ability to develop creative, engaging content, copy, and campaigns

  • Excellent written and verbal communication skills; able to tell a compelling story and inspire people to participate

  • Ability to take a strategic approach and lead marketing initiatives for the community program

  • Proven ability to manage multiple concurrent projects, prioritize effectively, manage competing and regularly changing priorities, and consistently meet deadlines with minimal oversight

  • Capable of working effectively both independently and as part of a team - the ideal candidate needs to be self-motivated, have excellent time management and organizational skills, a strong sense of responsibility, ownership and initiative

  • Experience in and understanding of the SaaS industry

 

Desired Skills and qualities:

  • Knowledge of Zendesk products, subject matter expertise a plus

  • Experience with online communities

  • Great sense of humour and relentlessly positive attitude


 

Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth. 

More than 150,000 paid customer accounts in over 150 countries and territories use Zendesk products.  Based in San Francisco,  Zendesk has operations in the United States, Europe, Asia, Australia, and South America.


Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.  

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes.  Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information.  

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