Content Marketing Strategist
Job Summary:
To develop and drive the FIVE x 5 marketing strategy, producing engaging marketing campaigns that generate new business leads/subscriptions and build the FIVE x 5 brand.
Job Description:
Who are we?
FIVE x 5 is made up of a small, passionate and friendly team who serve the craft distilling market!
We take huge pride in supporting our customers with regular feature releases, industry-leading support, and ongoing product education - and they love ...Read more
Job Summary:
To develop and drive the FIVE x 5 marketing strategy, producing engaging marketing campaigns that generate new business leads/subscriptions and build the FIVE x 5 brand.
Job Description:
Who are we?
FIVE x 5 is made up of a small, passionate and friendly team who serve the craft distilling market!
We take huge pride in supporting our customers with regular feature releases, industry-leading support, and ongoing product education - and they love us for it!
Its not all work though - we are a fun and sociable team who really care about each other and are passionate about personal, professional and commercial growth - we may be biased but it is a really cool place to work!
Come join us!
What is unique about the role/ Company?
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You will get the opportunity to work in a close-knit team with lots of support and attention so the learning will be second to none!
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Our culture and environment are fun, down to earth, and inclusive – every role is important, so you can really make your mark!
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You’ll not only get the opportunity to make a key contribution to the way we run our business locally but you’ll also be able to navigate your future career within the wider Volaris Group globally – the best of both worlds we think!
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Perks? Generous PTO allowance, a competitive base salary, and a market-leading discretionary bonus scheme for all permanent full-time staff; great benefits; regular social events; and a host of training and development opportunities. We also offer a comprehensive onboarding process and give you access to experienced industry experts both locally and across the globe as part of the Volaris family – all with a view to helping you grow your career and perform at your best, both inside and outside of work!
What will I be doing day to day?
In a nutshell – you will develop and drive the FIVE x 5 marketing strategy, producing engaging marketing campaigns that generate new business leads/subscriptions and build the FIVE x 5 brand.
In a bit more detail, the role will cover:
Strategy
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Develop and deliver a marketing strategy to attract leads from new customers
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Build and manage the marketing budget for FIVE x 5, measuring ROI
Content Marketing
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Write rich content that attracts a qualified audience (including blog posts, case studies, eBooks, info graphics, etc.)
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Interview customers, industry experts and internal product teams for industry thought leadership content and product feature updates.
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Create educational content materials for existing customer base.
Pipeline Build
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Build and deliver content-based lead generation and nurturing campaigns to surpass revenue targets
Lead Verification/Qualification/Nurturing
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Monitor and manage all leads including verification/qualification and lead nurturing
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Create materials to help nurture qualified leads and move them along the buyer’s journey
Digital Marketing
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Promote content through a number of digital channels including email, social media, SEO and the company website.
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Act as community manager for all of the Five x 5 social media channels.
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Effectively use a marketing automation platform to create landing pages, call to actions, emails, workflows and other digital campaign assets, working with external design agencies as appropriate.
Event Marketing
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Organise and execute all events for FIVE x 5 including their tradeshow attendance and company webinars.
Reporting and Analysis
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Monitor and manage all marketing performance using the HubSpot marketing automation platform.
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Work closely with the sales team to adjust strategy and execution as required, based on results
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Any other reasonable duties as required by Management
Who will I report to?
Caroline Calhoun, General Manager
What do I need to be eligible to apply?
You need:
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A Bachelor’s Degree in a Marketing, Business, Communications, or related subject with strong academic results
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A minimum of 3 years’ experience in a B2B, content marketing focused role, including -
- Experience of building sales pipeline via market, customer and competitor awareness / intelligence / analysis
- Proven experience in a content creation role
- Experience of lead qualification and nurturing
- Experience of social media management
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Ability to convey complex ideas in a clear, concise manner through producing written materials (blogs, case studies, feature articles etc.)
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Excellent project management skills with proven ability to manage multiple projects simultaneously
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Excellent written and verbal communication skills, interpersonal and presentation skills
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Ability to effectively interface with senior management, product teams, external agencies and customers
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Demonstrable passion for building relationships and supporting sales activity
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To currently hold independent right to work in the US (or if remote, in the country you reside)
It’s not a deal breaker but we would really like it if you also had:
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Experience of marketing automation tools e.g. HubSpot
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Experience in a marketing role within the software sector
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Knowledge or experience of the craft distilling/brewing market
FIVE x 5 reserves the right to enhance the criteria as necessary to facilitate the shortlisting process.
How do I Apply?
If you think you are the right fit for this role, please click “Apply” and submit your resume via our online application process.
FIVE x 5 Solutions is an Equal Opportunities Employer
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