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Creative Director

Creative Director
Posted
Jun 20

Bright Cellars is now a Work from Anywhere company. This means work outside of an office will be the primary experience for all employees, and the location of all roles is flexible. 

Who We Are Bright Cellars is the monthly wine subscription startup designed to help new wine drinkers discover and define their taste in wine! We curate wines from around the world with the goal of making wine fun, accessible and educational. 

Our Mission is to inspire and educate a new generation of wine lovers by delive...Read more

Bright Cellars is now a Work from Anywhere company. This means work outside of an office will be the primary experience for all employees, and the location of all roles is flexible. 

Who We Are Bright Cellars is the monthly wine subscription startup designed to help new wine drinkers discover and define their taste in wine! We curate wines from around the world with the goal of making wine fun, accessible and educational. 

Our Mission is to inspire and educate a new generation of wine lovers by delivering a transformative, personalized wine experience.

Our Values

We are obsessed with creating a member-centric wine journey.

We value smart, sustainable growth.

We are curious and humble learners.

We cultivate a diverse, collaborative, and transparent workplace.

We identify our challenges quickly and solve them thoughtfully.

We hold each other accountable to success.

We back our intuition and experience with data-driven insights. 

We love wine and work to share that love with our members.

 

How Bright Cellars Works 

Our members join Bright Cellars by taking a 7 question-quiz to share their taste preferences. The Bright Points learning algorithm evaluates these preferences to determine the best wine matches for each member’s taste. Each month, members receive four or six unique bottles in the mail, which they are then able to rate and provide personalized feedback on their profile. Similar to Netflix’s collaborative filtering algorithm, Bright Cellars’s algorithm uses this feedback to improve members’ monthly matches going forward. 

 

A Little About This Role

We’re looking for a Creative Director to join our team! In this role, you will lead our Creative function, elevating our brand through strategy, the power of ideas, and the production of meaningful and relevant content that adds value to our brand, consumers and partners. There’s a lot of love and advocacy for Bright Cellars, and our greater wine category, your aim will be to to unlock this interest and passion while serving our mission and delivering on our business objectives.

As a leader, you will have the opportunity to elevate the Bright Cellars brand to an iconic status. To do so, you’ll grow our in-house creative team from strategy all the way to production and across the myriad forms and formats required in today’s media landscape. We’re looking for someone connected to the brand experience, and who is passionate about our product, wine! 

The right person for this role will be adept at attracting, developing and retaining top creative talent and creative partners. This person must have a passion, capability, resourcefulness and consistently high standards to realize our vision. This role reports into the Chief Marketing Officer.

 

What You'll Do:

  • Develop and lead the Bright Cellar’s Creative function to support our mission and Marketing objectives
  • Influence and build the foundation to realize our commitment to on-brand, consumer oriented content at scale
  • Translate marketing, creative, and strategic objectives into branded assets that drive engagement; adapting to the myriad platforms, channels and formats
  • Responsible for all aspects of the creative function, spanning creative strategy, concepting, ideation, and all phases of production
  • Lead a multi-disciplinary team of creatives, defining goals that help to reach company objectives, ensuring role clarity, accountability, and delegation
  • Partner with UX & Product for the overall visual strategy and creative projects 
  • Manage creative processes toward optimal efficacy and efficiency 
  • Leverage data and insight to validate your creative sensibilities
  • Inspire the people around you to aim high, produce great work, and bring forward new ideas
  • Establish objective criteria for what great looks like for all aspects of the Creative Function

 

Experience We're Looking For:

A portfolio of work is required to be considered for this role.

  • You aspire to elevate Bright Cellars to iconic brand status
  • You have a deep desire to build a Creative function that is renowned for greatness
  • You have a track record that gives you and other confidence that you’re ready for this role
  • You have the experience and drive to make this happen
  • You understand how to motivate people and orchestrate varied functions for optimal impact
  • You value process and data, but understand their limits
  • 10+ years in a creative environment, with experience leading cross functional design projects 
  • 5+ years experience of building, managing, and mentoring great creative teams 
  • Experience in creative and art direction, with familiarity across traditional, digital and UX
  • Strong experience with process, business acumen, and use of consumer insights to inform your creative vision
  • An ability to quickly identify trends and find connections to apply within the creative team
  • Provides leadership when collaborating with design, engineering, product, and marketing
  • Passion for beauty, aesthetics, voice and bringing a brand's vision to life

 

Who You Are:

  • You’re Creative - You are passionate about creating amazing assets, and share that passion with your team
  • You’re Strategic - You are capable of defining creative strategy and direction while keeping business needs and deadlines in mind 
  • You’re a Leader - You trust your teams judgement and provide great mentorship, and you’re not afraid to delegate where needed

 

Perks of Working at Bright Cellars

  • Competitive total compensation offerings
  • Unlimited paid vacation 
  • Flexibility & work/life balance
  • Medical, dental and vision insurance  
  • Heavily discounted monthly wine memberships 
  • Opportunity to attend wine tastings led by our resident sommelier
  • Opportunity to build something incredible while being surrounded by intelligent, hardworking and motivated coworkers 

 

Bright Cellars is a fun, fast-growing startup with a work hard, play hard attitude. We look for smart, motivated individuals who are excited to build something incredible from the ground up! 

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