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Growth Marketing Specialist

Growth Marketing Specialist
Posted
Mar 17

Job Description

Rocket.Chat is looking for a systematic thinker that has experience with business growth through data analysis application across the entire prospect-to-customer funnel. You will be entrusted with overseeing and optimizing the acquisition and retention of subscribers to our platform, employing marketing strategies and data analysis to drive company growth. This requires a holistic view of multiple initiatives and suggesting improvements to growth inbound/outbound generation and customer retention.

 

Respon...Read more

Job Description

Rocket.Chat is looking for a systematic thinker that has experience with business growth through data analysis application across the entire prospect-to-customer funnel. You will be entrusted with overseeing and optimizing the acquisition and retention of subscribers to our platform, employing marketing strategies and data analysis to drive company growth. This requires a holistic view of multiple initiatives and suggesting improvements to growth inbound/outbound generation and customer retention.

 

Responsibilities

  • Optimize full marketing funnel for growth, from awareness through retention.

  • Work with and report on AARRR Metrics or comparable framework (Acquisition – Activation – Retention – Referral - Revenue)

  • Analyze, recommend and lead the implementation of growth initiatives. Find the highest ROI leaks in our pipelines and fix them

  • Architect strategy for, test and optimize campaigns across digital marketing and advertising channels for conversion rate and retention optimization. Key Channels: Paid Ads, Social Media Presence, Website structure, Website content, Email Campaigns and automations 

  • Keep track of website, run conversion tests, improve UI and SEO 

  • Implement A/B testing scenarios.

  • Design and optimize our marketing automation and lead nurturing processes through email, content, and social channels.

  • Build analytics and reporting framework, and execute optimization of growth drivers to minimize leakages in marketing and retention funnels

 

Requirements

  • Strong verbal and written English communication skills.

  • At least 3 years of experience working as a Growth Marketer / Growth Hacker (acquisition and retention) or highly related positions, ideally at a consumer wellness startup or established brand

  • Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and translate analytic data into strategic insights that drive successful marketing programs. Such as:  increase site usability, create viral marketing, and increase conversion rates. 

  • Demonstrated success in contributing to customer growth by building scalable programs. Send over details. 

  • Cross-channel strategy experience; know how to use multiple channels including organic and paid social, PPC, blogs, email marketing, and more to drive quality traffic to websites, landing pages, and key pieces of content

  • In-depth knowledge of SEO / SEM factors and key algorithm updates

  • Extensive hands-on experience with data analytics and A/B testing tools

  • Knowledgeable about the execution of referral marketing

  • Domain expertise in UI/UX conversion optimization best practices

  • Understanding of Channel CRO & Website CRO principles and hacks

  • A deep interest in bringing a company through Series B and beyond

  • Plus: Applicable knowledge of HTMLand CSS

 

Benefits

Wherever you are our goal is to make your routine as a Rocketeer feel enjoyable, exciting, and comfortable, so if you are remote or working from our office in Porto Alegre (Brazil) you’ll receive a set of benefits to improve your work experience! They include a flexible schedule, fun colleagues on 4 continents and vibrant company culture, celebrations and Happy Hours, no dress code, remote work as you wish, unlimited Paid Time Off, and English and tech courses. 

 

About Rocket.Chat

Today one of the largest open-source projects in the world with more than 1000 developers, Rocket.Chat has advanced as a platform that empowers people to collaborate with others while empowering individual teams to fully customize their platform to meet their unique needs.

As Rocket.Chat we believe in collaborating to create a more collaborative world! See yourself in that? So apply now!

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